With this campaign for Milka, we embrace the future of personalised content. It wouldn’t have been possible 3 months ago, the technology is evolving so fast. This pioneering collaboration opens a new frontier in content customisation at scale, where every generated song resonates with real emotions.

LBB Online

Clio Awards

Roast Brief

According to a scientific study, if the current trends of overfishing and pollution continue, by 2050 the populations of just about all seafood face collapse.

We wanted to visualize that data in a shocking and memorable way. We collected discarded fishing nets and turned them into a statement about the future of our oceans. As more and more fish disappear every year, it is more likely that the only thing left to catch will be plastic fishing nets and debris.

Publications:

https://musebycl.io/environment/these-fish-made-marine-debris-warn-rising-ocean-pollution

In this sweet, stirring tribute to Diego Maradona, the Argentine soccer legend who died last month at age 60, we watch a boy carry his beloved, scuffed-up football to a vacant lot in Buenos Aires. He's made a pilgrimage to a potrero, the sort of humble urban space where Maradona, among the greatest to ever grace the pitch, learned to play the game.

As kids from the neighborhood look on, the boy uses twine to attach a large bunch of balloons to the ball which rises into the sky, slowly disappearing above the horizon.

"Diego, we send you a ball so you can play wherever you are," the copy reads.

The spot closes on words from Maradona which put the transcendent power of sports and its cultural impact into perspective: "I tried to be happy playing soccer to make all of you happy."

Publication:

https://musebycl.io/sports/boys-stirring-tribute-diego-maradona-takes-flight

With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.

CONCEPT BY: Gijs Sluijters, Joris Tol, Rens Quirijnen, Stephan Gonnissen, Michael Jansen

AWARDS:

- D&AD, Wood Pencil, Impact

- Cannes Lions, Silver, Health

- Cannes Lions, Bronze, Outdoor

- Cannes Lions, Shortlist, Outdoor (2x)

- Cannes Lions, Shortlist, Direct

- LIA - Gold, Real-time data

- LIA - Bronze, Creative Tech

- LIA - Bronze, Automotivs

- Clio Awards - Bronze, PR

- Clio Awards - Shortlist, Creative Use of Data

- One Show, Merit, Health Wellness & Pharma - Innovation

- One Show, Shortlist, PR

- ADCN, Bronze, Next, Innovation

- Eurobest, Silver, Brand experience

- Eurobest, Shortlist, Breakthrough on a budget

- Epica, Gold, Automotive

- Epica, Shortlist, Creative Technology

- Cresta, Gold, Brand Purpose

- Cresta, Silver, Brand Activation

- Cresta, Silver, Wish we'd thought of that

In 2021 Volleyball World launched the world’s first ‘Equal Jersey’ campaign, which will see the sport’s top players champion gender equality by wearing a special edition jersey featuring their own name and that of a player of the opposite gender.

Male and female players who share the same jersey number will proudly wear each other’s names on their jerseys for the first time at the Volleyball Nations League (VNL) 2021 Finals on 25 and 27 June 2021. The special edition jerseys will be worn during the finals to highlight how the sport of volleyball, the players and the fans all strive to challenge the inequality which frequently exists between genders in the world of sport.

Publications:

https://en.volleyballworld.com/news/initiative-to-champion-gender-equality-volleyball-world-launches-the-equal-jerse

https://www.lbbonline.com/news/volleyball-world-launches-equal-jersey-to-support-gender-equality-on-world-of-sport

Creative Direction, Art Direction, Concept and Copywriting.

https://www.campaignlive.co.uk/article/milli-vanilli-singer-explains-keep-real-kfc-ad/1378629

More education for girls in Islamic countries campaign has one nearly every award, made it into GUNN Report.

Creative Direction, Art Direction, Concept and Copywriting.

Rebranding the Price Tag into Excitement Tag which shows the excitement of kids.

Creative Direction, Art Direction.

A resourceful company sells certain death at low prices. Not with soldiers and tanks, but by a simple call at the wheel. In a quirky, three-part online series of VCÖ warns of the risk of phoning while driving.

Created the Campaign Concept.

Written the new global slogan for Philips Hue "Light your home smarter".

Copy, Art and Creative Direction of the whole campaign.

Press Coverage:

http://www.thedrum.com/news/2017/09/08/ad-the-day-philips-hue-turns-the-spotlight-making-everyday-moments-extraordinary

http://www.adweek.com/agencyspy/ogilvy-amsterdam-lights-things-up-for-philips-hue/137285

https://www.campaignlive.co.uk/article/philips-hue-light-home-smarter-ogilvy-mather-amsterdam/1450371

Led the pitch for the agency. Created the Campaign Concept.

Copy, Art and Creative Direction of the campaign.

Tha campaign poster will be permanently part of Posterhouse Museum in NY, opening in 2019. http://posterhouse.org 

Press Coverage:

http://designtaxi.com/news/397847/Burger-King-Roasts-Crocs-And-Other-Worst-Products-In-Tongue-In-Cheek-Campaign/

http://www.thedrum.com/creative-works/project/etcetera-burger-king-grilltheworst

http://www.adweek.com/agencyspy/tuesday-odds-and-ends-441/142254

https://lbbonline.com/news/has-burger-king-made-the-worst-campaign-ever/

http://www.bestadsontv.com/news/blog.php?id=38788