With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
CONCEPT BY: Gijs Sluijters, Joris Tol, Rens Quirijnen, Stephan Gonnissen, Michael Jansen
AWARDS:
- D&AD, Wood Pencil, Impact
- Cannes Lions, Silver, Health
- Cannes Lions, Bronze, Outdoor
- Cannes Lions, Shortlist, Outdoor (2x)
- Cannes Lions, Shortlist, Direct
- LIA - Gold, Real-time data
- LIA - Bronze, Creative Tech
- LIA - Bronze, Automotivs
- Clio Awards - Bronze, PR
- Clio Awards - Shortlist, Creative Use of Data
- One Show, Merit, Health Wellness & Pharma - Innovation
- One Show, Shortlist, PR
- ADCN, Bronze, Next, Innovation
- Eurobest, Silver, Brand experience
- Eurobest, Shortlist, Breakthrough on a budget
- Epica, Gold, Automotive
- Epica, Shortlist, Creative Technology
- Cresta, Gold, Brand Purpose
- Cresta, Silver, Brand Activation
- Cresta, Silver, Wish we'd thought of that