In this sweet, stirring tribute to Diego Maradona, the Argentine soccer legend who died last month at age 60, we watch a boy carry his beloved, scuffed-up football to a vacant lot in Buenos Aires. He's made a pilgrimage to a potrero, the sort of humble urban space where Maradona, among the greatest to ever grace the pitch, learned to play the game.
As kids from the neighborhood look on, the boy uses twine to attach a large bunch of balloons to the ball which rises into the sky, slowly disappearing above the horizon.
"Diego, we send you a ball so you can play wherever you are," the copy reads.
The spot closes on words from Maradona which put the transcendent power of sports and its cultural impact into perspective: "I tried to be happy playing soccer to make all of you happy."
Publication:
https://musebycl.io/sports/boys-stirring-tribute-diego-maradona-takes-flight